New image, new website

We will be known simply as ‘Fairfield’ with the tag line of ‘Enriched living ’which reflects the fact that we provide care that enables residents to continue to embrace opportunities and to love life.

We have a new logo, a new brand style and a new website! After almost 70 years we have had a beautiful new logo designed for us as we start to create a striking brand for Fairfield in preparation for our new building.

We will be known simply as ‘Fairfield’ with the tag line of ‘Enriched living ’which reflects the fact that we provide care that enables residents to continue to embrace opportunities and to love life.

The new brand reflects the quality and style of Fairfield as appealing to the older generations of North Oxford. The warm blue gives a friendly hue with a touch of class whilst the navy blue used in the tag line reflects authority and professionalism. The typefaces have been especially chosen to be a modern twist on more traditional fonts with a stylised sculpted font for the word Fairfield and the tag line in sans serif capital letters.

Of course, it will take time to roll the new identity out across everything we do, but the first and most noticeable change was the new uniforms for the staff in a mid-blue. Keep an eye open for our new stationery and for the logo on the weekly menus, monthly activity timetables and so on.

We are very excited to have this beautiful new website that went live in November. The website aims to give potential residents and their families an insight into Fairfield and what we offer both now and touching on what the new building will bring. Over the coming year, we will add more details about the new building such as its layout and rooms as the building project progresses.

You will also be able to see the month’s menus and the activities on offer so that families of existing residents can see what their loved one is having to eat or what they might be enjoying doing

We hope you agree that this is a huge step in the right direction for Fairfield!